Is your website losing customers?
Your website is your main portal and, for some business, the only place they interact with customers on a regular basis. If you’re not grabbing your visitor’s attention right from the get-go, you have a huge risk. It’s too easy for them to click away, click back, go to a different site, or just look at cat videos.
Think about that for a second: how can you compete with cat videos? It’s a little bit of a joke, but cats make up some of the most watched content on the web. The New York Times called cat pictures an “essential building block of the internet.” The most popular cat on Instagram has over 3.4 million followers! Unless your name is Beyoncé, that kind of audience is impossible to achieve for most brands. The point here is that your website gets competition from all over, not just in your market vertical.
So your website needs to give people exactly what they want, with no easy excuse to drop off. Make it easy to purchase. Make it clear what you’re all about, give people the information they need, and include a clear call to action.
Using similar techniques, we built up website conversions on vondrais.com. We re-designed their website with their customer in mind. Featured products are directly on their front page. Strong visual imagery gives you a clear idea of what the product is and how to use it – the team hired a professional photographer to document their use as the official World Championships number tag in Hawaii. Prices are clearly labeled, so there are no suprises. Clear options in a modern shopping cart experience help immensely.
Vondrais underwent a site redesign; the changes we recommended resulted in a conversion rate approaching 8%.
There’s a Solution
You’ll get an actionable checklist of what you can change on your website to attract visitors and convert them into paying customers. Specific improvements can include page design tips, header tag information, a review of the checkout process. There are probably a million simple things you’re missing – simply because you’re either on your website too much, or you’re not looking at your site enough or with fresh eyes.